Rules To Write Email Subject Lines Right
When developing your email subject line, you want to draw your reader in and make him curious about what you have to say. Rule of thumb is to use no more than fifty characters – characters, not words – to quickly and efficiently convey your message and entice your reader to open the email. Those fifty words could make the difference between them opening up the email and reading it and just sending it to the trash bin.
In addition to having interesting and eye-catching subject lines, there is a list of words that you should avoid. These are triggers that people equate with spam email and they will get your email deleted faster than you can blink. Here are fifteen suggestions on how to write a good subject line that will get your email read and followed by some of the nasty words that will get your email deleted.
1. Start reading the newspaper. Take a look at the headlines reporters use to announce their stories. It gives a quick, precise definition of the article that allows you to decide whether you want to read it or not. When you develop your subject line, think about how it would appear in the papers.
2. Get used to the idea that there is no formula to develop a subject line. Each email campaign is different, so you need to use a different tactic with each one. Make all of your subject lines stand out from one another and be unique.
3. Take the time to test your email on a small segment of the market to see how the subject line works. If you need to, do it more than once.
4. Use the ‘from’ line to your advantage. Instead of just using your companies email addresses, set up your from line also to include your company name or brand. Most readers use this line to decide whether they should be bothered reading the email or not.
5. Put the key information about your message in the first fifty characters of your subject line. Use a subject-line checker product to see how it appears to others and where there is a cut off, if any.
6. Analyze all of the open rates of your email messages and see if you discover anything out of the ordinary. If you do, see if those open rates correspond to a segment of your customers that you never considered before. This helps in streamlining your messages better.
7. Personalize as much of the subject line as possible based on the customers prescribed interests and the information they provided to your site. Try not to use the previous product purchase information here as the customer may have bought the item for someone else and have no interest in it for themselves whatsoever.
8. If you make your subject line seem urgent by setting a deadline, truly interested customers will open the email. Use these urgent emails in a series, like ‘5 days left’ on Wednesday followed by ‘2 days left’ on Friday, etc.
9. Always avoid spammy words and use a spam filter to check out how your subject line rates. Don’t use a big amount of capital letters and extra exclamation points to trip up a spam filter. It’s very unprofessional. Instead, change the way your subject line reads.
10. The word ‘free’ is not evil as long as it’s not the first word in your subject line, spelled in all capitals letters or followed by an exclamation point. Tell people why you’re offering them something free instead and they will read it.
11. Tell the truth in the subject line and do not promise your customers more than you deliver. That’s a good way to get reported for spamming the next time they receive a message from you.
12. Start planning and writing your email campaign in advance of sending it out so that you have time to adjust it as needed. And before you send it out to the entire list you’ve identified, test it out.
13. Review and analyze your subject line’s performance from the last few email blasts to make sure you are getting the desired actions and results. Use the analysis to shift your content if necessary to something your customers prefer or find most relevant.
14. If you are able, send out more emails to your customers focusing on the keywords in the subject line that generates the best response. Build up a dialog with your customers and keep your content direction steady from email to email as you go.
15. Make your subject line appealing so that your readers feel like they are up to date with the latest information you can provide them. Reference their need for information and they will be more apt to open up and read.
Finally, here is the list of words that email programs don’t like and that should be avoided if possible in the subject lines of your emails. Some may be familiar, and some may surprise you.
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