Email Marketing Strategies

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Every year we look for new ways to boost our email marketing. As new strategies and tactics are employed, companies discover just how lucrative it is to use their customer lists and computers to keep their products and services fresh and exciting. There is still plenty of time in 2008 to work on how you use your email to get your customers to pay attention. Here are eight tips to help you promote your company, the services or goods you offer, and a way to keep your customers interested as well as drum up new ones.


EMAILS CAN HELP YOU REACH MORE

By focusing on the different segments of your customer base, you can use your email to reach more people who may otherwise not know that you are out there. Take a look at your customers and then analyze their buying habits into segments, such as those who purchase inexpensive items or only specific things over and over. By doing this, you can streamline the promotional messages you send off to them.


REVIEW AND ANALYZE YOUR SITES OPT-INS

Sometimes you have to reconsider the way your company is doing things. Analyze everything about your business from the demographic information you are collecting to the wording of your emails. Make sure you offer your customers a way for them to tell you what they want to hear about – and a way to unsubscribe from your emails if their needs have changed.


MAINTAINING YOUR LIST IS THE KEY

Routinely look over your email lists and clean them up. Change you tactics when dealing with customers that are inactive as compared to retention emails you send out to regular customers. You want them to be interested in your email instead of just deleting them unread.


KEEP YOUR EMAILS BASIC AND UNCLUTTERED

Many free email services block images and hyperlinks. Try to design your emails so that they are uncluttered and still appealing without graphics or hyperlinks that may cause you customers to overlook them because they do not want to deal with turning these functions on or because they are unable to.


USE EMAIL AUTHENTICATION

By attaching an authentication record to your email, you are taking a step towards making sure they are delivered. This helps you in that it provides customers with the assurance that you are a legal entity and your email isn’t just spam sent to annoy them. Authentication helps you build up a positive reputation.


TEST YOUR EMAIL MORE OFTEN

Use your email list segmentation to test your emails to see if the information you are sending out is interesting to your customers. You can gauge your success by the number of responses you get. Try it on two different pieces of the segment you use with a slight variation in the message to see which one works better.


RETIRE EMAIL CAMPAIGNS THAT ARE NO LONGER EFFECTIVE

Analyze the response to email campaigns that have been running for a while. If you seen a steady decline in positive reactions, it’s time to retire that campaign and come up with a new and exciting one that keep your customers interested.


TRIGGERED EMAILS PROVIDE A PERSONAL TOUCH

Whether you send out a ‘thank you’ for a purchase or take the time to wish a valued customer a ‘Happy Birthday’, triggered emails are an automated way of making your customers feel special. By using the information in your customer database, you can easily build the triggered email to send when it’s appropriate to keep in touch with your customers.

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